Damon Burton

Smart SEO & Internet Marketing Blog
Passion > Skills

Passion > Skills

When hiring, I put a team member's passions over skills. You can learn skills. But passion is different for all of us. One of my team members loves data and research... so we made it his full-time job.  Attached is just one area of research that he does that he...

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Don’t Always Believe in Unicorns

Don’t Always Believe in Unicorns

This is the problem with entrepreneurs obsessing over "unicorn" status.  Who cares about a "billion dollar valuation?" That doesn't mean anything. These guys did $600,000 and get a billionaire boys club evaluation because someone gave them money to burn (and burn it...

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“Can’t Fatten a Hog Before Slaughter”

“Can’t Fatten a Hog Before Slaughter”

Last year, a business consultant said "can't fatten a hog before slaughter" when I told him my plans for the next 2 years. What they meant was that you can't rush growth.   Here we are a year later and this intersecting point shows that in the first week of April...

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Do everything others tell you not to

Do everything others tell you not to

Okay, maybe not allll of it... but a lot of it... Got thinking about this the other day when I posted that I let my kids do a lot of things that other parents wouldn't. Continued how that's built their self-confidence, creativity, and our relationship. Same thing...

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Biggest Growing Pain in Tripling Business?

Biggest Growing Pain in Tripling Business?

In the last year my company grew from 15 to 50+ team members. Biggest growing pain/priority? Protecting my team. Not fulfillment We have killer documented processes, so scaling while maintaining quality control is no problem. Well-being and morale If I take care of my...

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Integrity > Money

Integrity > Money

Some days I feel like I'm the only person that will put honesty, integrity and loyalty above money. It's a super isolating feeling when you look around and wonder why so many around you are making questionable short-term choices. You can see it in their face though....

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I love the pride my kids have in their dad.

I love the pride my kids have in their dad.

Two things by the arrow in the pic. 1 - My oldest proudly rocks stickers of my agency. He also likes to steal my SEO National hat and wear it. My favorite is when he talks up his dad to his friends, proudly saying things like "My dad wrote a book. It's about what he...

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Pride in Your Own Path

Pride in Your Own Path

Around others in business cliques, I often get the feeling that half of them hate me. I think I figured it out though. Maybe not "hate," but I certainly don't feel welcome. One moment we're chatting amongst a mutual friend. But once that mutual contact is gone they...

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