Passion > Skills

When hiring, I put a team member’s passions over skills. You can learn skills. But passion is different for all of us.

One of my team members loves data and research… so we made it his full-time job.  Attached is just one area of research that he does that he quantified.

Passion > Skills

He researches buyer-intent based topics THAT MAKE OUR CUSTOMERS MONEY and maps them for our copywriters so they can write valuable content, not just SEO fluff.

  • His expertise is research, not writing.
  • Writers expertise is writing, not necessarily research.

He does what he loves while to support our copywriters to do what they love. Match made in heaven.  It’s worked so well over the years that last year we added four new researchers to support his magic.

Inspiring (and mind-blowing) the results when you put people first.