Damon Burton
This search engine marketing expert has beat billion dollar companies at their own game, and has smart, proven strategies to grow your business.
Damon is the author of a best-selling SEO book, Outrank, that helps you show up higher on Google… without paying for ads.
His clients include Tony Robbins, Russell Brunson, Utah Jazz’s Team Store and businesses that have been featured on Shark Tank and recognized by Inc.
Damon Burton
Damon Burton’s blog
Google Quantifies Spam Volume Being Filtered
The same week Google closes out its longest spam update of the year, it quietly changed its mind about something it used to shrug off completely. Fake authors. The beginning of October saw the final phase of the long September 2026 spam rollout, the one Google warned...
Google Penalizing Fake Author Profiles
Days ago we found out Google built basically a virtual AI squad just to hunt AI spam. Last week the continued ranking volatility proved that spam team already clocked in to take out garbage content. Volatility trackers went quiet for a few days. That's usually the...
Why AI Content Sites Are Losing Rankings with Google’s New Spam Updates
Google's spam update hit hard the last few weeks, and AI generated content sites are the ones getting hit the hardest. The first few days saw rankings drop, the next weeks dropped even more, and by the third day the rank tracking tools out there looked like a...
