Damon Burton
This search engine marketing expert has beat billion dollar companies at their own game, and has smart, proven strategies to grow your business.
Damon is the author of a best-selling SEO book, Outrank, that helps you show up higher on Google… without paying for ads.
His clients include Tony Robbins, Russell Brunson, Utah Jazz’s Team Store and businesses that have been featured on Shark Tank and recognized by Inc.
Damon Burton
Damon Burton’s blog
AI Isn’t Stealing Clicks. Google Is.
AI isn't stealing clicks. Google's change in user interface is. All of the most used AI tools like ChatGPT, MetaAI, Perplexity, Gemini, and Claude make up less than 0.4% of the search market. (source: chatgpt-vs-google) Yes, many people using AI search. But outside of...
Good SEO vs Great: The Importance of Prioritization Before Execution
Most SEO audits find 50 things to fix. But all 50 things aren't equal priority. These checklists find the problems. They still don't tell you which ones matter more... or less. That's the actual job. A fix that needs developer time and dev time is scarce? Decide if it...
Cloudflare Robots.txt Auto-Edits
They just started writing your robots.txt file for you. Cloudflare means well, but man they sure know how to wreck a site. They call it "Bot Preference Sync," and there are three toggles in your Cloudflare dashboard: - agent crawlers- search crawlers- training...


