Damon Burton
SEO & Internet Marketing Blog
More Impact > More Money
I travel to a lot of entrepreneurial events to speak and learn. Meet a lot of accomplished people, see fancy cars, and hear stories of success. One thing I’ve noticed from the last few events is that I care less about business and more about impact. That’s not to say...
Will AI kill SEO? No.
"I can't help wondering, will SEO change or die in the near future with all the search engines diving into AI?" I get asked this a lot lately. A lot, a lot. SEO won't die. It will evolve. It's like music. Record players died by cassette tapes. Cassettes died by CDs....
Reputation > Contractual Perfection
Reputation to deliver matters more than promises to deliver. I've had the same contract, with small revisions, mostly adding an entire page of reasons NOT to hire my agency, for probably a decade. Just noticed I've had this spelling error all these years. 😆 "cashing"...
Time > Luck
Two years ago, started mentoring a 19 year old. He wanted to get into search engine marketing. Told him to learn web design first, because you can't optimize a website if you don't know how websites are built. Recommended he build them for free for the experience. A...
Kids First
I remember sitting in the living room of me and my wife's first house. I had just quit my day job and started my business. And, she had about a month left before our first kid would be born. I remember telling myself two things 1) "Grind it out now, so I don't have...
“Dad. How come all the ‘top people’ say…”
Was driving home from my son's soccer game last night, when he asks out of nowhere, "Dad. How come all the ‘top people’ say you have to be a doctor or a lawyer, or a mayor to be successful? But Elon Musk and Bill Gates are more successful, because they’re...
Curve Balls vs Superpowers
For 50 minutes, that's my blood coming out the left arm, getting filtered, passing through a UV light to kill germs, mold, and bacteria, then getting oxygenated, and pumped back into my right arm. I'm on a mission to live my best life, including beating my auto-immune...
Confidence is Offensive
With confidence comes accomplishments. With accomplishments comes more confidence. With more confidence comes directness, because you know who you are and what you want in this life. With directness comes offending people. If you offend people and it wasn’t...
Purpose of Success
Success and big goals don’t mean anything if they don’t bring you freedom of time. All of my kids are elementary age, which means a lot of field trips. I chaperone every one of them. Something I don’t take for granted, but am grateful for younger me for prioritizing...