Damon Burton

This week I realized a big difference between me and other marketers. And I think it’s one of the key contributing factors to my success over others. I don’t guess. I don’t pretend to have a crystal ball. I don’t stake claim in future definitions. I test. I prove. I...

Shout out to all the AI website builders selling sites for pennies on the dollar. Yes, the little guys are taking away marketshare from other little guys.  But you're not taking away marketshare from the $10,000+ custom WordPress websites. You're building demand. The...

Just executed a new design client's mockups start to finish in Claude. Been experimenting and reverse engineering our design processes into Claude the last few weeks. But this design we did entirely in Claude. And the client ALL CAPS "LOVE these designs." We record...

You don’t have a traffic problem, you have a trust problem. Google (is dead) Facebook (is dead) Wherever (is dead) IT'S ALL DEAD... 🙄 Plenty of people.  Just none looking at your stuff. The internet isn’t short on viewing eyeballs, it’s short on people posting who are...

Often the best thing to do when rankings drop... is nothing. Google is known to "sandbox" results. Either move you up or down to see if you react. If you do more of what you think moved you up, you confirm you're playing games and then they move you down further than...

I (mostly) stopped link building nearly three years ago. My first public post about it was September 24, 2021.  Then published a revised version on November 2, 2023. So many "experts" said it wouldn't work. Yet, every new algorithm update I level up more, while they...

"To live a life that needs an enemy to feel like you're doing good... That's a really exhausting life to live." My friend and coach casually said that, and it landed as so much more than a passing comment. Sitting on it the last day, I realize it reminded me of how...

1 - Platform You can only optimize what you have access to, so which CMS (content management system) you use makes a huge difference. Some platforms you can only touch SEO basics. Others you can fully access files, database, everything. If you know what you’re doing...