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Damon Burton

SEO & Internet Marketing Blog
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Have a low performer? Fire them ASAP

Firing wrong fits is the best thing for everyone. Not firing them is selfish. One bad person can destroy a department. A broken department catches wildfire and impacts other departments. One low performer can destroy a company. Keyword = "low performer," not rush to...

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Perry Belcher Premium Retainers

Was talking with Perry Belcher last week after his presentation to 5,000 people. He was speaking about tripwires vs premiums. A tripwire can be something insignificant but impulsive. A premium is something someone wants, but doesn't need. He gave some examples and one...

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Team + Flexibility = Loyalty

I have never met 3/4 of my team in person, but I'd put their loyalty up against anyone. "I just wanted to express how thankful I am for being part of our company. Being able to work in a flexible schedule gives me time freedom that I can spend with my daughter. She...

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I’m happy, confident, successful… and insecure.

I don't know the root of all of my insecurities, but here are some that I can identify so they will hopefully free you from some of yours. Five years ago I got an auto-immune condition that makes every day painful. My throat thinks food is an invader. It literally...

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First Book Signing

In the last few years, I've: solo written a best selling book on SEO contributed a chapter for a book on how to find your dream job contributed a chapter for a book on how to make your first million dollars contributed a chapter for a book on how to build an agency...

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Impact. That’s what life is about.

13 foster homes 1 state prison sentence 2 federal prison sentences Childhood abuse Drug addiction Beat it all, and turned their life around. This is what life is all about... helping other people, that are willing to try, win.

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Consistently Trying is Your Key to Success

I’m creeping up on 16 years married, 16 years a business owner. The single most consistent thing that I’ve noticed that helps keep my marriage and career thriving… Trying, 24/7. I’m happily married, but we still have disagreements. We get past them by trying. I’m...

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The Value of Mistakes

Want to grow your business? Let your team make mistakes. Don't tear them down and leave them hanging. Instead, tell them where they screwed up... but also how to fix it.  Level them up. Improve their skills, and they'll be forever grateful. Increased loyalty Increased...

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Stop making exceptions to contracts

Agency owners or business owners with term contracts, stop giving into revision requests from leads... ❌ No price discounts ❌ No time/term discounts The only people that ask for these are the ones that take advantage of them, have unrealistic expectations, and are...

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