Free is, by far, the most profitable source of lead generation that I have.
We all have a smartphone.
We all have some tablet or device.
And, the majority of what any of you could offer… most people can find anything that you offer online.
So customers are not buying your knowledge. They’re buying speed to implementation and results.
When you give away your expertise for free you want the people that value time more than money.
If they want to take your advice and run, then good for them. But when you do that you never lost them as a customer, because they weren’t yours to begin with.
But you do start to begin to build your reputation and expand your reach.
And reach brings customers.
