AI Rank Tracking Visibility Tools Compared: Features, Pricing, and Pros and Cons

AI search is changing how people find brands. An increasing number of users ask ChatGPT, Gemini, and Perplexity for recommendations, so a growing set of tools now promises to measure that visibility. This is a hands-on comparison of 17 of them, covering features, pricing, and trade-offs, for SEOs weighing which one to adopt.

What These AI Rank Trackers Can & Can’t Do

One thing to be clear about upfront: none of these tools measure AI exposure with the precision of a traditional rank tracker. Treat every number as directional, not literal.

Here is why the data is soft. AI answers change based on the user’s location, history, and phrasing. The same prompt can return a different answer minutes apart. One SparkToro test found less than a 1% chance that ChatGPT and Google’s AI return the same brand list twice. On top of that, no tool sees real user prompts, because the AI platforms don’t share them. Every tool feeds the models a set of prompts it either guesses or you supply, then records what comes back.

One more note on cost. Ethan Smith, CEO of Graphite, has publicly warned that some of these tools charge hundreds or thousands of dollars a month for what is essentially keyword tracking dressed up for the AI era. Since the data is directional anyway, a mid-priced tool with strong reporting often beats a premium data platform for most teams.

Rating the AI Rank Tracking Tools

Ratings reflect fit for agency client reporting and sales, not raw tool power. High means strong, Med means workable, Low means weak. The strongest all-around fits sit at the top.

Quick Comparison Table

Entry prices are the cheapest usable paid tier, rounded, in U.S. dollars unless the vendor prices in euros. Engine counts and prices shift often.

Group 1: Dedicated AI Visibility and GEO Platforms

These were built for AI search from the ground up. They tend to track the most engines and offer the deepest citation and sentiment data.

Profound

Price: Agency Growth from $99/mo for 10 pitch workspaces; full client workspaces are a $399/mo add-on; standalone brand plans run into the mid four figures; Enterprise is custom.

Engines: 10, including ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, Meta, Grok, DeepSeek, Claude, and AI Overviews.

Profound is the most agency-ready platform in this list, and also one of the most expensive at the brand level. Agency Mode gives you a central dashboard, client workspaces, and pitch environments you can spin up for prospects before a sales call, then convert to full accounts when they sign. It tracks mentions, share of voice, sentiment, citations, and AI crawler activity, and includes content workflows.

• ✓ Agency Mode with pitch environments is purpose-built for agency sales and reporting.
• ✓ Broadest engine coverage plus crawler analytics and content workflows in one place.
• ✗ Full client workspaces get pricey fast once you add the $399/mo tier per active client.
• ✗ No agency directory or lead-matching, so it won’t generate new business the way some rivals do.

Peec AI

Price: Starter ~89 euro/mo (about $95) for 25 prompts; Pro ~199 euro/mo for 100 prompts; Enterprise ~499 euro/mo for 300+ prompts. Extra engines (Claude, Gemini, DeepSeek, Grok) are paid add-ons. 7-day trial.

Engines: ChatGPT, Perplexity, and AI Overviews on all plans; more via add-ons.

Peec AI is a standout for agencies at a mid-market price. You can run multiple client projects and create pitch projects to win new work. Its source analytics are the highlight: it shows which domains and page types AI cites, which points straight to outreach and content opportunities. Unlimited seats on every plan, plus a documented Looker Studio integration for branded dashboards.

• ✓ Multi-client and pitch projects, unlimited seats, and Looker Studio reporting fit agency workflows well.
• ✓ Deep citation analysis by page type shows exactly where to earn mentions.
• ✗ Each extra AI model costs more, and you can only assign one country per project.
• ✗ It reports and researches well but stops short of telling you what to fix.

Scrunch AI

Price: Starter $250/mo (350 custom prompts, 3 seats); Growth $417/mo; Enterprise custom. Has a dedicated agency plan with prospecting licenses.

Engines: 7, including AI Overviews, ChatGPT, Perplexity, Gemini, Google AI Mode, Meta, and Claude.

Scrunch leans toward action, not just monitoring. It has the deepest filtering in the group (by branded or non-branded prompt, topic, persona, and buying stage) and pairs visibility data with concrete recommendations, content-gap findings, and a technical audit that flags crawlability issues. Connect Google Analytics and it tracks AI referral traffic and conversions. Reports export to PDF, CSV, and Excel.

• ✓ Actionable recommendations and a site audit go beyond a plain scoreboard.
• ✓ Agency plan with prospecting licenses and a referral or co-marketing program.
• ✗ The volume of reports and filters can feel overwhelming and slow to navigate.
• ✗ No public detail on how it scrapes the AI models, and $250/mo is a higher floor.

Otterly AI

Price: Lite $25/mo (15 prompts); Standard $160/mo (100 prompts); Premium ~$422/mo billed annually (400 prompts); Enterprise custom. Unlimited brand reports and team members on all paid plans.

Engines: ChatGPT, AI Overviews, Perplexity, and Copilot; Gemini and Google AI Mode are add-ons.

Otterly is one of the most affordable ways to start, and a Gartner Cool Vendor. Its reports show real AI chat screenshots, so readers see exactly what a user sees. It gives sentiment per prompt, an intent volume number similar to keyword volume, and a GEO audit for AI-friendliness. Reviewers note some UI bugs and occasional inconsistent numbers, so double-check before it goes in a client deck.

• ✓ Very low entry price, unlimited brand reports, and unlimited seats scale cheaply across clients.
• ✓ Real AI screenshots make reports concrete and easy to explain to clients.
• ✗ Reviewers report UI glitches and dashboard numbers that sometimes contradict the detail view.
• ✗ No Looker Studio integration yet, and no built-in content workflow.

AthenaHQ

Price: Self-Serve from $295/mo on a credit model (promo $95 first month), no free trial; Enterprise custom.

Engines: 8, including ChatGPT, Perplexity, AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok.

Built by former Google Search and DeepMind engineers, AthenaHQ has the best-looking dashboard among mid-market tools and connects visibility to GA4 and Shopify so e-commerce brands can tie AI mentions to revenue. It adds an Action Center and features like blindspot detection. The catch: no free trial, a credit system that burns fast, and the strongest features sit on Enterprise. Independent reviews are mixed on how finished some features feel.

• ✓ Clean, client-ready dashboards and genuine attribution to traffic and revenue.
• ✓ Wide engine coverage with role-based access for managing multiple clients.
• ✗ No free trial and a $295 commitment before you see it work.
• ✗ Credits deplete quickly, and the best features are gated to Enterprise.

Goodie AI

Price: Pro about $495/mo billed annually ($645 quarterly); Team and Enterprise are custom quotes. Some third-party listings cite a $199 to $399 entry. Pricing is not published on the site.

Engines: 11+, the widest here, including ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Grok, Amazon Rufus, Meta AI, and Copilot.

Goodie is an enterprise GEO platform used by brands like Chime and SteelSeries. It frames AI search as brand management: monitor how models describe you, catch misinformation, and run a built-in content writer and outreach agent to fix gaps. It has SOC 2 Type II compliance and traffic attribution. It is priced and built for mid-market to enterprise, not small budgets.

• ✓ Widest model coverage plus an action layer that creates and optimizes content.
• ✓ Enterprise trust signals: SOC 2, agentic commerce features, and named brand case studies.
• ✗ Premium, quote-based pricing and hands-on onboarding put it out of reach for small clients.
• ✗ Feature depth can overwhelm teams that only need straightforward monitoring.

Writesonic

Price: Professional $199/mo; Advanced $399/mo; Enterprise custom.

Engines: ChatGPT, Google AI Mode, AI Overviews, Gemini, Perplexity, and Claude.

Writesonic pairs visibility tracking with a content optimization engine. Its Action Center turns the data into next steps, and it can create or refresh content built to get cited, with fact-checking and internal linking in the workflow. Prompt analysis shows which queries trigger mentions. Strong for teams that want to improve visibility, not just watch it, though the advanced analytics sit on higher tiers.

• ✓ Monitoring plus a real content-creation workflow in one platform.
• ✓ Prompt-level and citation analysis point directly at what to publish next.
• ✗ Heavier than small teams need, and top analytics are gated to higher plans.
• ✗ Lighter on classic SEO signals like backlink tracking.

Group 2: SEO Suites With AI Add-Ons

These bolt AI visibility onto an established SEO platform. They make sense when you want AI tracking to live next to the keyword, backlink, and rank data you already use.

Semrush AI Toolkit

Price: AI Visibility Toolkit standalone from $99/mo per domain; SEO Toolkit Pro $139.95/mo; the Semrush One bundle runs $199 to $549/mo. Extra prompts, users, and domains cost more.

Engines: ChatGPT, Perplexity, Gemini, Google AI Mode, and Copilot in the core toolkit; Claude, DeepSeek, and Grok on Enterprise AIO across 38 countries and 28 languages.

Semrush is the pick when you want AI tracking without running a second, AI-only tool. It sits on the largest data set in the category and bundles keyword research, backlinks, audits, and rank tracking with AI mentions, citations, sentiment, and share of voice versus up to nine competitors. An AI site audit flags issues that block AI bots. Transparent self-serve pricing on the entry tier.

• ✓ One platform for deep SEO plus AI visibility, backed by the biggest data foundation here.
• ✓ Transparent pricing and up to nine tracked competitors per prompt.
• ✗ Overkill and a real learning curve if all you need is light AI monitoring.
• ✗ Costs climb once you stack prompts, users, and domains; no native Looker Studio for the AI toolkit yet.

Ahrefs Brand Radar

Price: Requires an Ahrefs base plan from $129/mo, plus $199/mo per AI engine or $699/mo for all six bundled. Realistic all-in cost is $828 to $1,148/mo. Custom prompts add $50/mo; the YouTube, TikTok, and Reddit module adds $199/mo.

Engines: 6: AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. No Claude or Grok.

Brand Radar draws on a huge database of search-backed prompts and is the one tool here with solid historical data and linked-plus-unlinked web mention tracking. It is also the priciest, and independent tests flag accuracy gaps (one found 3 reported ChatGPT mentions versus 123 actual). It works best for enterprise teams already deep in Ahrefs with an AI Overviews focus.

• ✓ Historical trend data and strong web-mention tracking that most rivals lack.
• ✓ Fits neatly for teams already invested in the Ahrefs ecosystem.
• ✗ By far the highest total cost, and it is agency-unfriendly with a low default check cap.
• ✗ Documented accuracy gaps in ChatGPT and Perplexity, and no Claude or Grok coverage.

Surfer AI Tracker

Price: Roughly $95/mo add-on for 25 prompts; bundled into plans as Standard $99/mo (ChatGPT only, weekly), Pro ~$182/mo (50 prompts, daily, all 5 engines), and Peace of Mind $299/mo (100 prompts). White-label reports on Enterprise.

Engines: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, and Gemini.

Surfer wires AI visibility straight into its content editor, so a mention gap can jump into a draft in one click. It scrapes real answer-engine interfaces rather than relying on APIs, which tends to match what users actually see. A Looker Studio export arrived in 2026. Best for teams already writing content in Surfer; the Standard tier is ChatGPT-only, so Pro is the real starting point for serious work.

• ✓ Tightest link between spotting a gap and fixing it in content.
• ✓ Real UI scraping and a Looker Studio export for client reporting.
• ✗ Add-on costs stack on top of Surfer plans, and Standard covers only ChatGPT.
• ✗ It assumes you write in Surfer; standalone value is weaker if you don’t.

SE Ranking (SE Visible)

Price: SE Visible standalone from $79/mo for 150 prompts across 3 brands. SE Ranking core plans run about 109 to 235 euro/mo, or roughly $65 to $259 depending on the tier.

Engines: ChatGPT, Gemini, Google AI Mode, and Perplexity (4 engines, 5 languages, 7 regions).

SE Visible is SE Ranking’s AI monitoring product, and it works well for teams that want AI plus traditional SEO in one familiar interface at a low price. It covers mentions, citations, sentiment, and competitors, sends automated weekly reports, and connects via API to Looker Studio, n8n, and Make. Its entry plan supporting three brands makes it one of the cheapest multi-brand options.

• ✓ Low price, three brands on the entry plan, and automated weekly reports suit budget-conscious work.
• ✓ Sits inside a full SEO suite, so AI and rankings live together.
• ✗ Only four engines and limited regions, so it is thin for global or multi-region clients.
• ✗ Fewer integrations and no content workflow.

Group 3: Budget and Lightweight Trackers

Cheap or free options for spot checks, small clients, or testing the category before committing. Expect thinner data, slower refreshes, and less polished reporting.

Amplitude AI Visibility

Price: Free for all Amplitude customers, with a limited free version for non-customers. Deeper functionality needs a paid Amplitude subscription.

Engines: ChatGPT and Google AI Overview (with model filters noted in the docs). Weekly refresh.

Amplitude added AI Visibility to its analytics platform at no extra cost. Its edge is tying AI mentions to real traffic, conversions, and revenue inside Amplitude, plus visibility score, competitor rankings, cited sources, and recommendations. The trade-off is narrow engine coverage and a once-weekly, non-updating free report.

• ✓ Free, and uniquely connects AI visibility to downstream conversion and revenue data.
• ✓ Clean recommendations and competitor rankings with no new vendor to add.
• ✗ Only two engines today, so it is not a full picture for client reporting.
• ✗ Deeper features assume the client already runs Amplitude.

LLMrefs

Price: About $79/mo all-in-one with a 7-day trial; a free tier exists, and some listings cite $30 to $60/mo.

Engines: 7, including AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Claude, and Copilot.

LLMrefs is a budget-friendly entry point that uses a keyword-first workflow familiar to SEOs and does real UI-based crawling rather than API-only queries, which helps accuracy. It reports mentions, citations, share of voice, and a proprietary score. Good for solo marketers and small clients; the data set and refresh cadence are lighter than premium tools.

• ✓ Affordable with a free tier, plus real UI crawling for better accuracy.
• ✓ Keyword-based setup is instantly familiar to an SEO team.
• ✗ Smaller data set and slower refresh can miss fast shifts.
• ✗ Lighter reporting and less depth than mid-market platforms.

Ziptie AI

Price: Basic $69/mo; Standard $99/mo; Pro $159/mo. Free trial available.

Engines: Google AI Overviews, ChatGPT, and Perplexity, with more listed on higher tiers.

Ziptie focuses on Google AI Overviews and shows exactly which URLs feed a given answer, plus an AI Success Score and a content-optimization layer that closes the gap between monitoring and action. Practical for SEOs who care most about Google’s AI results. Coverage across Gemini, Claude, Copilot, and Grok is narrower than broader tools.

• ✓ Clear view of which pages AI Overviews pull from, plus optimization guidance.
• ✓ Affordable, with content actions included from the entry plan.
• ✗ Engine coverage skews to Google AI Overviews; lighter on other models.
• ✗ Best for Google-first strategies rather than full multi-engine reporting.

Trackerly

Price: Credit-based: Lite $27/mo (4,500 credits); Growth $97/mo; Pro $247/mo; custom above that.

Engines: 7, including AI Mode, AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and DeepSeek.

Trackerly’s calling card is localization: you build separate prompt groups per country and language, which is rare and valuable for multi-market brands. Independent testing rated its data accuracy the best of the group, and it shows the exact model and version behind each answer. It is deliberately lean, so it lacks deep prompt-level analysis, GEO recommendations, and a URL audit.

• ✓ Best-in-test accuracy and full transparency on which model produced each answer.
• ✓ Strong per-country localization for international clients, at a low entry price.
• ✗ No brand detail setup, no prompt-level breakdown, and no recommendations.
• ✗ Credit costs can climb quickly with heavy use.

AI Rank Checker

Price: Wallet-based, pay as you go. You fund a balance, funds don’t expire, and you pay only for checks you run.

Engines: 6, including ChatGPT, Gemini, Claude, Perplexity, Copilot, and DeepSeek.

AI Rank Checker skips subscriptions entirely. It suits occasional spot checks or one-off audits where a monthly fee would be wasted. Coverage is broad for a light tool, but it lacks the dashboards, trend history, and multi-client management that ongoing client reporting needs.

• ✓ No subscription; pay only for what you use, and credits never expire.
• ✓ Broad engine coverage for quick, ad-hoc audits.
• ✗ Not built for continuous tracking or polished recurring client reports.
• ✗ Thin on trend history and account management.

LLMrankings (by AUQ)

Price: Low cost; limited public pricing detail.

Engines: Major engines; lightweight coverage.

LLMrankings is a very light rank checker that tells you whether your brand shows up in AI answers for the terms you enter, plus basic competitor visibility aimed at SaaS teams. Fine as a free-or-cheap gut check, but too thin to anchor client reporting on its own.

• ✓ Simple and quick for a fast brand-mention check.
• ✓ Low barrier to try.
• ✗ Minimal depth, reporting, and history.
• ✗ Not suited to recurring, client-facing deliverables.

Choosing the Right Tool

The best tool depends on budget, client or brand volume, and how much weight the data will carry.

• For client-facing reporting at a sensible price, the standouts are Peec AI (best all-around value), Profound’s Agency Growth plan (best for pitching prospects), and Otterly (cheapest for bulk reports). Scrunch is the step up when the goal is fixing visibility, not just scoring it.
• The enterprise data platforms, Ahrefs Brand Radar and Goodie AI, are powerful but expensive, and best reserved for large brands with the budget.
• Semrush and SE Ranking make the most sense for teams consolidating AI tracking into an SEO suite they already pay for.
• Amplitude is free and useful for revenue attribution, but covers only two engines, so it works best as a supplement.

A practical way to decide: run the same brand, prompt set, and competitor list through two or three finalists for two weeks, then compare how well each report reads to a non-technical client. Standardize on one primary tool, and keep a cheap second tool for spot checks.

Sources: vendor sites and pricing pages, plus independent 2026 reviews from Position Digital, Rankability, EWR Digital, Dageno, and others.