Damon Burton
Smart SEO & Internet Marketing Blog2023 recap
2023 was one of the best and worst years for me, and two weeks ago I unexpectedly quit something I've been doing for 17 years. Last year, business crushed. Increased recurring revenue by half a million, and was able to speak on more stages. Hottie is awesome. Love her...
What’s Better than Riches in the Niches?
I get asked all the time what niche my SEO company focuses on. We don't. That used to really bother me in my agency's infant years. But 17 years later, I'm glad we're not niched, because I don't want to be the "lawyer-only SEO" or the "dentist SEO." Definitely...
Daughter Love
My daughter knocked on the office door. She sneaks in all shy, hiding something behind her back. Walks up and sits on my lap, plopping a piece of paper on the desk all proud. 👩 "Dad, I drew this." 🧔♂️ "Aw." I'm melting. "I love it. Thank you!" 👩 "It's for mom. Don't...
Working With Famous People
Working on-air in radio for 7 years I got to meet world famous hip-hop artists, interview rappers, hang out back stage with rockstars, drink champagne on tour buses… That job also taught me a lot of things, one being that famous people are just regular people. Sure,...
Year Over Year SEO Growth
Hired a COO last year for SEO National. Been cool seeing what he's integrating and investing into growing SEO client results, and team relationships. To deepen the value, he started sending Loom videos with monthly reports to help translate what the reports mean....
Expectations Can Be Your Secret Weapon, or Your Biggest Weakness
One of the easiest ways to retain clients is expectations. It's also one of the fastest ways to lose a client. That’s why I fired a guy that had a great product, even though he offered it for free. Was thinking about last Mother’s Day. Found a guy to detail one of...
Emotional About My Son’s Braces Coming Off
My son got his braces off the other day, and I was more emotional than him. All the shit parts that I experienced as a kid happened during the years my teeth were messed up. ❌ violent, alcoholic stepdad ❌ constantly moving from low income apartments to friend's...
Your Kids are Watching
"Hey, Dad. Meet my new friend. I was showing him who you are and he was flabbergasted." My 12 year old son just came home and knocked at my office door. "Meet my new friend, Liam." He gives me a hug, then proudly pulled his phone out of his pocket. He continues to...
SEO > PPC
Historically PPC heavy client. One year later, SEO outpacing paid ads and converting more. They're spending $50k/month in paid ads. $4k/month in SEO. At only 7% of their marketing spend, SEO is driving 54% of their sales.
