Damon Burton

SEO & Internet Marketing Blog
Long-Term vs Short-Term Thinking

Long-Term vs Short-Term Thinking

Been in this house for over a decade. It's a 4,300 sq ft house, 6 bedroom, 4 bath, and we bought it with only one 11 month old kid. Got a few hater comments about that size house for that size family when we bought it. While the house was expensive back then, now you...

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Funding Kids Retirements

Funding Kids Retirements

Started funding retirement accounts for all three of my kids this year. Everything negative I experienced as a child, violence, no roots because constantly moving, are what made me. Those experiences are what built my proactive protective reactions that later served...

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“Please take my credit card”

“Please take my credit card”

That's what's up. Deliver something so good that your clients can't wait to pay. Because it's worth every penny, and then some. This SEO client has been fun. Software company that wants to drive more app downloads. But how do you drive app downloads when you're not in...

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Cookie Delivery Holiday Gift Giving Ideas

Cookie Delivery Holiday Gift Giving Ideas

There's a local bakery that I grew up eating cookies at as a kid called Cutler's Cookies.  Fast forward a few decades and they became an SEO client. Think it's cool how the world all comes back around. They wanted to start selling nationally, so my team helped them...

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$10 million > $20.4 million in organic sales

$10 million > $20.4 million in organic sales

Took a hospitality website from an estimated $10 million in organic sales to $20.4 million in 12 months with SEO. Step 1 👉🏻 Fix the site structure Customers don't like a slow website or dead pages, so neither does Google. Search engines aren't going to send a visitor...

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2 SEO leads asked for non-negotiable term changes

1 walked when I wouldn't budge. 0 times felt bad. It’s one thing to define them. Most entrepreneurs don’t even do that.  It’s another to stick to them when money is at stake. Your boundaries are your boundaries. You don’t have to justify them to others.  Long term...

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This year feels different, in a good way.

This year feels different, in a good way.

2024 has some milestones that I think are pretty cool. Next month will be 17 years since I started SEO National. We still even have some search engine optimization clients that have been with us since year one. That means also extending our client retention milestone...

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How to retain team members for years/decades

How to retain team members for years/decades

Want to scale your business with a successful team? A team that crushes needs only three things: respect autonomy reasonable compensation Most business owners get this backwards. They think it's all about pay... and they still underpay even when they think #3 is the...

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