Two weeks ago, Google came out with a major core algorithm update.

I get messages every few days, including today, “My site” or “My client’s site” is tanking. What do I do?!”  And, guess what I almost always see when I look at their site?

Two things:

1 – Poor website structure

Easy things they could fix, like how fast the site is, better design, improved call-to-action.

2 – Poor content

AI is great for some things. It’s trash for others, especially AI for SEO content.

It’s made some lazy marketers lazier. Lazy AI content = poor content. Poor content = poor rankings.

In 17 years running SEO National, I’ve never had a client get a penalty after any algorithm update.  After algorithm updates, most clients are neutral or up. Just look at the attached screenshot.

Google algorithm updates

Lifts all the way up to +11.2%.

Why?  Because sticking to the fundamentals pays off.

  • Good structure
  • Good content

Quit getting distracted.  Quit chasing shiny objects, and the latest trends.

Sure, you might get a head start. But do you want to have the fastest 100 meters in a marathon, or do you want to win at the finish line?

Join the cool kids

Read my latest SEO advice, how I prioritize family, & teach my kids entrepreneurship.

Appreciate you subscribing. I try keeping the list actionable. Hope you enjoy.

Skip to content