Oh no. Say it ain’t sooo…  OpenAI just hid their query fan‑out metadata in ChatGPT, and lazy SEOs lost another corner to cut.

A lot more underdelivering about to surface from overpromises.

If your SEO chases shiny object that “reverse engineer AI search” instead of building their own processes, your visibility is fragile by design.

If you don’t control your processes, you don’t control your business.

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