This is cool… and annoying. WordPress is adding an AI publishing feature to their publisher, Gutenberg. They’re also adding an official “AI Experiments” plugin.
Now you can access Claude, Gemini, and OpenAI directly in your WordPress editor. Translation…
👎 AI content is about to become the default
👉 Fact checking, and building a personal brand are more important than ever
AI slop is about to go turbo speed.
What’s crazy is my clients consistently outrank their competitors with as few as 4 well-written, manual touch blogs per month vs the competition doing 40.
Search Engine Journal had a post basically sharing the same feelings. It talked about how businesses are leaning more into community networks and trust human recommendations more than AI.
Proof and trustworthiness are the main convertors, in the real world, and online.
The biggest needle mover I see in jumping higher in AI results is that credibility. LLMs tend to show brands that have real mentions, links, and citations from external sites. Not just their own blogs.
- Google News
- Interviews
- Podcasts
- Videos
If I were turning this into a playbook I’d:
- Make some boundaries around where you use WordPress’ AI plugin, if at all. Define which parts of your site get AI help on content (funnels) vs which stay human (blog).
- As always, make a process. Have a checklist of fact checking and quality control
- Start finding communities you trust, and that aren’t on AI autopilot.
I’ve left masterminds because they’re so tunnel visioned that it’s just a big echo chamber. I don’t know how they even get anything done.
Find communities where your buyers actually talk to each other. Show up there with legit value (that part isn’t new), but now also think of it as training data.
