1 – Platform
You can only optimize what you have access to, so which CMS (content management system) you use makes a huge difference.
Some platforms you can only touch SEO basics. Others you can fully access files, database, everything.
If you know what you’re doing you can squeeze out way more juice from your website depending on the CMS.
2 – The client
The client themselves is usually the biggest influence on their own success.
Those that succeed the most are clients that care enough to answer approval requests promptly, but trust the expertise otherwise to get out of the way.
Client-side delays are THE biggest predictor for success.
