Halloween Marketing Ideas

Like fall advertising, Halloween marketing is picking up speed as we inch closer to the big day. If you’ve been in local stores lately, you will likely see a variety of scary displays and Halloween-themed merchandise. Halloween and other holidays provide prime opportunities to promote your business.

Halloween Marketing Ideas

(Pixabay / Antranias)

Here are some Halloween marketing ideas to boost your sales:

  • Dress up your storefront – Even if you are not selling pumpkins and Halloween costumes, you can start dressing up your business with Halloween-themed decorations. Adorn your storefront and display windows with orange and black. Add pumpkins, but instead of carving a traditional jack-o’-lantern face, carve something that will remind people of the products you are selling.
  • Host a Halloween event – Regardless of the nature of your business, you can always host a costume party, complete with décor and props such as dry ice. Whatever event you host, get the word out early so people can prepare for it. You can also sponsor a Halloween contest, awarding the best jack-o’-lantern or scariest costume.
  • Encourage your staff to dress up – Regardless of the nature of your business, you will catch customers’ attention when your staff dresses up for the holiday.
  • Team up with local businesses for a community treat-or-trick – In cooperation with other businesses in your area, you can host a trick-or-treat activity. This will make your business more visible and give locals a safe place to gather.

Take advantage of the Halloween hype and turn it into sales that will boost your bottom line.