GEO. AEO. AIO…. Search Everywhere Optimization.
I get it. It feels new. And marketers love “new” so they can label it, hype it, and pitch it.
I’ve been doing this for 20 years, and whether it’s Google, ChatGPT, Perplexity, Gemini or whatever comes next, the job is the same…
- Understand the platform
- Create content that actually answers something
- Build trust signals that make the platform confident in pointing to you
Every few years something new comes along and everyone panics.
Voice search was supposed to kill SEO.
Featured snippets were supposed to kill SEO.
Now AI is supposed to kill SEO.
None of them did. None of them will. Because SEO isn’t about games.
It’s about being the answer when someone has a question.
The channel changes, the fundamentals don’t.
