Damon Burton
Smart SEO & Internet Marketing Blog
Client Quality Filter
Ever have a client you're on the fence about? Maybe they're decent, but seem a bit dramatic? When do you let one thing slide for the sake of growth? Do you allow two things? Which things are hard no's vs flexible? I got tired of making judgement calls, so I documented...
SEO is Simple
It's just three core pillars, one of which lifted this new client's website traffic by 330% in 30 days. Website structure: Is your website easy to use, is it mobile friendly, and does it load quickly? Content: Do you clearly communicate your product/services, and...
$20.5 million in organic sales
That's a +40% increase in less than one year of SEO. No PPC. No email. No social media. This client does other forms of marketing, but the next closest sales driver is ~80%+ less revenue. "Faster" paid ads doesn't mean faster profitability. Organic ONLY 40% lift =...
You’re overthinking it
If this kids book I was reading my daughter last night has: tens of thousands of copies sold is ran by a major publisher and had multiple people whose job is literally to not screw up words ❌ and they still shipped the book misspelling "around…" I’m pretty sure you’re...
Personal Burnout
New sauna just installed in the pool house, because personal burnout is real. Hottie and I took a couples vacation a few weeks ago. The trip had a lot of hiccups. The first real time we relaxed was on day four, sitting in the sauna together with nothing around us....
Easy SEO Win
Boost your website rankings on search engines with just one 20 minute change? ❌ No CTA changes ❌ No copy changes ❌ No color changes ❌ No design changes ✅ Your website will look exactly the same, just load quicker. Google is less likely to send a visitor to your...
Self Love
Two things in me and Hottie's master bathroom we never wipe off, no matter how many times the mirror gets cleaned: "I ❤️ me" sticker Bought one for each of my kids' bathroom mirrors. Figured, why not for me and Hottie, too? You can't just say "Be confident" to your...
Become your customer’s ONLY option
Another day, another feature. The game of finding success in business isn't hard to win. Stop fighting for scraps, and stop caring what the competition is doing. Pick a SINGLE expertise, and start showing up consistently. The goal is not to be an option in your...
Naps Fix Everything
Exhaustion is not a badge of honor. Guilty…👋 Was text by an entrepreneur I mentor... Trying to not be so hard on myself about power naps before work. I feel lazy when I do. Like I'm not being as productive as I could be. But I need to realize that I do a lot from 4:30...
