Sad, yet amazing day. My longest client ever just canceled at 18 years and 4 months.
August 12, 2007 was their first invoice for $4.95.
$2,368/month for the last half dozen years.
We watched them grow from a small ~5,000 sq ft facility to multiple ~50,000 sq ft facilities over the years.
Clients almost never cancel because of performance. In the rare case we can’t get a win, I comp some time and concede before the client ever has to.
Most clients cancel because:
- they run into growing pains after growing grow too much
- they blow up and get acquired, and the new owners kick us to the curb
- a new sheriff comes in and “fixes” everything that isn’t broken
The later is this client.
However, this new sheriff at least the nicer of any over the years. He’s just not a business guy and doesn’t “get it,” what we’re doing, despite SEO driving over 50% of their traffic.
But what an amazing story and relationship. So grateful to serve at this level for this long.
Anyone got a connection at Guinness so I can claim my “World’s Longest Agency Retainer?”
