What if AI wasn’t the answer? I’m not here to say it’s not amazing. Everyone else already does that though.
E-v-e-r-y-o-n-e… 🥱
… from a one-sided perspective.
Common sense would say nothing is the answer for everything all the time. What if just sometimes AI wasn’t the answer?
You know it, but the marketer’s ego is too sensitive to admit it.
There are a bunch of tech/real estate companies that are skyrocketing because they’re lessening their adoption of itOne is Opendoor, and their stock is up nearly 40% in the last week… 650% since May..
Not because their sales exploded. Partly because they’re moving away from pure online and automation, and more towards traditional agents. Humans.
Sound familiar (Zillow)?
And how many companies are rolling back their automated customer service because it killed their brand?
Is AI great? Yes.
Will it replace some jobs? Yes.
Is AI everything? No.
Will it replace all jobs? No.
It will also amplify many.
In addition to running a successful marketing agency for 18 years, I teach others how to do and sell SEO.. And on those agency coaching calls when they ask “I don’t know why SEO isn’t working?” Guess what the common denominator is that I always see? They went too heavy into AI output.
AI can spit out 500 blog posts in a day. But those get outranked left and right by the passionate business owner telling stories writing just 5 blogs a month.
There’s always a way to justify cutting corners. Which justifies not getting results.
Just like Zillow burned nearly a billion learning algorithms can’t give you a heads up about the neighbor’s barking dog, AI can’t compete with the passion behind a business owner.
As real estate agents have outlasted hype cycles countless times, so has SEO.
☠️ Google Ads killed SEO
Except it didn’t. It made SEO more appealing.
☠️ Facebook Ads killed SEO.
Except it didn’t. It made SEO more cost effective.
☠️ Influencer marketing killed SEO
Except it didn’t. The fake-it-till-you-make-it culture caused an increase in customer demand for authentic content.
☠️ Chatbots killed SEO
Except it didn’t. The automations made authenticity more compelling.
The machines didn’t take every job. They just proved how valuable you are.
