Unpopular opinion:

You should not believe in your product so much that you feel morally obligated to sell it to everyone and anyone.

Yes, you should believe in your product so much that you can confidently offer it to the right people… not all people.

Not everyone needs everyone’s everything. That seems pretty obvious.

Coaches that teach this “moral obligation” doubted themselves at some point. But, they drank the Kool-aid long enough to hesitantly continue pushing sales boundaries. This sales message is now how they justify their internal dialogue of doubt.

And it’s more comforting to justify doubt when you’re not alone.

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