Last week, had a guy that declined proceeding because “others were cheaper.” And he’s 100% right. Doesn’t mean they’re better though. Wished him good luck.

One day later, another business that budgeted $2k/month for their SEO budget really wanted to proceed, but our proposal came in at $2350/month.

“Can you drop it down closer to $2k?”


Week later he came back and asked if he could prepay the whole year to get a 10% discount to get them at the net rate of $2k/month.


See how $350 was a deal breaker but $28,200 isn’t?

Negotiating on price is a race to the bottom. Good stuff isn’t cheap. If you’re good at what you do, stand your ground. Be proud of what you’re awesome at.

Price isn’t your problem, so stop giving away your valuable time for less than you’re worth.

price isn't your problem

Join the cool kids

Read my latest SEO advice, how I prioritize family, & teach my kids entrepreneurship.

Appreciate you subscribing. I try keeping the list actionable. Hope you enjoy.