They had a good business, profitable and growing.  But SEO wasn’t right for them, at least right now. Later, probably. But there were quicker paths to monetization that would better support the cashflow needs of SEO.

They thanked me for the honesty and left a ⭐️⭐️⭐️⭐️⭐️ review.

Saying no isn’t a lost sale today, it’s a healthier deal tomorrow.