Meet “Skater Sam.” 🛹  It’s the new buyer persona for my son’s skateboarding brand I’m helping him build.

Today was day 8’ish teaching him entrepreneurship for his home school hour.

He’s now done mapping out his inventory for his skateboard clothing brand, so we’re moving on to marketing. Today we learned buyer personas.

Skater Sam is a 17 year old male, single, and has a normal teenager job.

His goals are to skate more (quantity) and get better (quality).

His pain points are:

❌ bad weather
❌ time conflicts; school, work
❌ friends not wanting to dedicate
❌ choosing between gaming time and skating

Proud dad. ❤️

skater clothing

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