That sucks. They lost $1,554,521.31 every year for the last few years.
Years ago I had a retail client. Within a year of doing SEO for them their average monthly revenue increased 240%.
Then they quit on me. It was a shock. 😐
Think about the time and effort we put into building their online reputation and credibility. Turned off over night.
They hired a new marketing manager. I call it “New Sheriff Syndrome.”
The new person comes in guns-a-blazin’. Changing up processes. Kickin’ ass and taking names.
At least that’s what they think they’re doing. 🤠
Here’s what I’ve learned with every new sheriff. They’re really Leonardo DiCaprio. They just started sinking their own ship.
How do I know?
I had another retail client at the same time, years ago. But they stuck around. They knew SEO was a long-play and they didn’t leave.
Their organic traffic increased by 2,154%.
And now they average $1,915,172.31 annually.
The old client that left? They’ve come back looking for help because they’re still stuck at $360,651 annually in online sales.
A difference of $1,554,521.31.
If there was ever a race between tortoise and hare, SEO is the slow and steady tortoise that always pays off big if you have a strategy and patience. 🏁🐢🏁