Reputation to deliver matters more than promises to deliver.

I’ve had the same contract, with small revisions, mostly adding an entire page of reasons NOT to hire my agency, for probably a decade.

Just noticed I’ve had this spelling error all these years. 😆

“cashing” should be “caching”

Multiple millions of dollars sold under this contract, and no one has ever noticed or cared enough to say anything, because their faith is in the reputation to deliver more than contractual perfection.

Focus on your product more than fancy words. Because, you could promise the world in your proposal, or make a spelling error, and at the end of the day neither matter.

The only thing that matters is if you deliver.

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