SEO is hard. I get it. So here’s a gift.
4 easy steps to optimize ANY website.
Table of Contents
1 – FIX THE SITE STRUCTURE FIRST
Make sure that your website has no broken pages, the SEO basics like title tags and meta descriptions are populated, and that the website loads well on mobile devices.
Use Google’s free Mobile-Friendly testing tool:
https://search.google.com/test/mobile-friendly
(Pixabay / StartupStockPhotos)
2 – IMPROVE THE PAGE SPEED
No one likes a slow loading website. Neither does Google.
Use the free page speed tool at GTmetrix.com to see how you can improve your site.
Google also offers a PageSpeed Insights tool:
https://developers.google.com/speed/pagespeed/insights/
3 – START CREATING CONTENT… A LOT OF IT
Plan a year’s worth of topics ahead of time to write about. Because, let’s be honest. If you think that you’re going to crank out a blog post every Friday morning on the fly, it isn’t going to happen.
Here is a guide that took me weeks to develop and that I charge hundreds of dollars for.
download the guideIt’s yours. Free.
This a non-industry-specific list of topics/resources to help get your wheels spinning. Best of all, the topics are recurring so you can use this as a starting point year after year.
Once you create content, don’t stop there. Repurpose your blogs into videos, infographics or other media to further diversify your website and what search engines see.
4 – START REACHING OUT TO GET PEOPLE TALKING
Now that you have a ton of great content, you need backlinks and buzz from other people talking about you.
Start reaching out to influencers in your industry. Tell them about your content. Mention the benefits of sharing your valuable content with their audience.
How do you find influencers? There are (basically) two types of influencers online:
- blog/content influencers with a lot of readers
- social media influencers with a lot of followers
For content influencers, check out a program called Pitchbox.
For social media influencers, check out Shout.
