Writing a book about SEO and giving it away for free is one of the best things I’ve ever done.
Just had a call with a lead.
❌ Never talked before
❌ Didn’t know anything about me
He Googled my name after someone mentioned me, found my best-selling SEO book (free PDF copy or physical on Amazon) and read it, which…
- answered all of his pain points
- justified why he was stuck poor agencies he chose
- showed him that a path to success was possible
- positioned me as the expert to get there
Within three days went from zero exposure to me or my team at SEO National, read a book, scheduled a call, and closed a $45,170 deal in one call.
And this isn’t the first time that’s happened.
Giving away everything for free continues to be my most profitable source of leads. I could be selling this book for a few dozen $1.97 ebook downloads each month. Maybe a few hundred. Or I could continue to give it away for free, increase authority, help many along the way, and continue pre-qualifying and closing leads.
