My 10 Year Old Asked Me About the Value of Attention

Traveling over the weekend, my wife and kids all fell asleep, except my 10 year old.

He asked a great question as we stayed up late watching whatever he found.

He asked why TV shows always stop for commercials at the best part.
I love these moments where a massive learning opportunity presents itself in an organic way. Or a moment to make a memory.

I told him I’d share a secret with him about why shows do that on purpose. I told him that people that know the answer to this secret… it’s the key to their success.

I was about to tell him the value of attention. As I setup it up I asked, “what is more valuable than money?”

He replied “family.”

“Yes, but…”

As I struggled how to ask in a different way, he answered again.

“Yes. Super good answers. Way better answers. Correct. Let me think about how to ask in a different way so it answers your questions about commercials…”


I struggled to figure out how and answer it to address his original question about commercials and capitalism. I eventually asked him something like, “what can make you money without needing money?” And we talked about the value of attention.

But I didn’t even care by that point. I was just overwhelmed with pride in his answers.

I don’t know if it ended up making a memory for him, but it did for me.

My 10 Year Old Asked Me About the Value of Attention