Remove your emotions and write about things your customers need help with, NOT what you think you should talk about.
No one cares what you think. They care if you can help them.
Check out the attached.
It’s a national B2B client. Years ago we removed the humble brags from their content strategy, dug into data, and created a content calendar based on what customer pain points were revealed in the data.
Since then, year after year, more than half of their top 10 traffic driving pages are SEO blogs.
They have two pages that drive more traffic than their home page… One drives 2x the traffic, while the other drives almost 4x.
“But Damon, do they convert?”
Yes.
The screenshot also shows that people consuming that SEO content stay on those pages 2x – 9x longer than the home page. Because it’s relevant to them.
Stop writing just to write.
Instead, focus on buyer intent.
Draws traffic from ideal buyers, while nurturing them, increasing your credibility and reputation’s reach, minimizing sales challenges, and increasing your conversions.
