Here’s how to show at the top of AI when your customers search for what you sell, in just 3.5 steps.
Table of Contents
1 – Have a good website that focuses on the basics
- Loads quickly
- Is mobile friendly
- Is generally minimalistic
The last one is counterintuitive foremost. We want to throw all of our ideas on the website and we end up overloading the customer, causing them to leave without action.
2 – Share content that helps them
Asking AI what to write, then having AI write it is like being down by 47 points in the fourth quarter of the football game, and throwing up a Hail Mary from the 1 yard line… on the other end of the field, 99 yards from your goal.
Sure, use AI for ideas. But don’t underestimate the value of your voice, unique stories, and expertise. You are and expert, right?
3 – Go on a media blitz
- Do podcasts.
- Do interviews.
- Write articles and news features to get mentions.
A good site makes you discoverable. Good content makes you an option. Media makes you trustworthy.
3.5 – Do all of the above consistently.
This isn’t a game of cutting corners. It’s about longevity.
Your goal isn’t to be a trend. It’s to be an authority.
