How to Prevent New Sheriff Syndrome

Hey, past-Damon. It’s present-Damon checking in to say thanks.

A new clause you added to contracts a while back saved a campaign time, money… and sanity, again.

“New sheriffs” are when new team members join a client’s organization, staking a claim or trying to prove their worth and changing a campaign’s direction, derailing momentum.

Understandably, employees within a client’s business may change but that doesn’t mean you change strategies on a whim, losing time and money invested.

Agencies, protect your clients results, and your reputation. Put in a clause in agreements about New Sheriff Syndrome.

Business owners, protect your investment by trusting the process of the experts you hire.