How to optimize your website’s description for Google love.

This is called your meta description, and all major website platforms allow you to update it. Here’s how to maximize it:

🟡 Sentence 1
Summarize the page and your value propositions.  People need to know why they should click.

🟢 Sentence 2
Encourage a click with a call-to-action.  Google often gives sites with a higher click-through rate the benefit of the doubt, so be compelling.