You could have the best product on the planet, but your business will not take off if people don’t know about it. Many startups have crashed in their first few years because they did not properly promote themselves.
Generating leads for your business is a difficult undertaking. You could be social media’ing all-the-things, sending out thousands of mailers, buying newspaper ads, but there is no assurance that you will be getting the lead flow that will make your company the next national brand. The following are some ideas to generate leads that may help:
- Use new technology – Most customers now use their mobile devices more than their desktop computers. Steer your marketing efforts to include websites and blast emails that will target mobile device users.
- Balance outbound and inbound marketing – Outbound marketing often takes top priority because it generates leads, but inbound marketing should not be forgotten. The company should balance efforts in both directions for a consistent flow of leads.
- Direct customer engagement – Directly engaging with your customers could result in authentic connections leads that will grow your company. You can engage your clients through forums, social media live feeds, Twitter Q&A’s, and more.
- Network – Understandably, a lot of people rely heavily on the digital world while forgetting that, often times, the real action happens in the environment that surrounds them. Networking events in real time could provide you with unexpected connections with people who can direct customers to your business. You can get a windfall of referrals as you expand your circle of influence.
Be creative, and push yourself beyond your usual routine. Going out of your comfort zone will allow you to establish more connections that will generate leads for your business.