What helped me build a loyal audience on social media is not simplicity over content calendars.

  • Documentation > Creation
  • Transparency > Strategy

When you start doing social media consistently, you’re going to trip over yourself and that’s okay.  But that’s where things started to really work for me, is where I gave myself the permission to not do it perfectly.

The great thing about social media is as you’re going… we’ve all probably been there where we’re drafting something and we’re like, “Ah, I’m trying too hard on this.” Or, “Nobody’s going to care about that.”  For one reason or another we don’t want to post it.

The great thing is is you can post it, then immediately feel how you really feel… then if you still feel that way you can delete it.  I delete stuff all the time, because the chances of somebody seeing that post within three nanoseconds is next to zero.

But what it does is it helps you walk through the process of how you actually feel about this kind of angle and topic to help you find your honest voice.