Been mentoring a 19 year old for about a year. He just made $2500 on his first deal.
Told him to work for free for his potential clients. Not forever, but intentionally for now. Why?
- To perfect his craft (web design)
- To build a network
- To learn from his mistakes
Relationships bring sales. And giving a good faith effort is a fast way to establish trust and relationships.
After a few months into doing work for free he started to get the hang of building out a full website. Enough that he could charge $1500. Told him to charge $500. Why?
Because when money starts to exchange hands, expectations are different. Recommended that he set clear expectations that he’ll over deliver on what he knows… keyword = “what he knows.”
He doesn’t know it all, yet. He can’t build it all, yet. But he can set those expectations.
Closed his first deal for $500. But because he over-delivered, the client asked him to invoice them for $2500. His transparency likely landed him a customer for life that will also continue to send referrals long into the future.
It pays to set expectations, under-promise, over-deliver, and keep your word.