Fast money is cool, but long-term plays pay bigger.
Scaling and sustainability is about long-term visions.
I talked to this lead in June of 2021 and turned them down.
Not because I didn’t like them. They were cool, and had potential. They just had a limited budget and I knew they could get more cash flow using a form of marketing different than SEO, so I recommended they spend their money in that direction.
Guess who is back and ready to spend ASAP?
Putting your client best interest first > easy money = reputation + business longevity.
