Don’t even be “the most reasonable,” in the middle option.
I’m consistently told that I’m the most expensive option. And that’s not a complaint. New customers say it in passing, while still signing.
After they sign, sometimes as soon as just days later, I get an email, “I now see what I was missing.” Now they see why cheap doesn’t equal results.
Because I’ve had more than one client turn $3500/month into $1.2+ million/month. Now they see what good fulfillment looks like, why it costs more… and why it’s worth every penny. Then over-deliver on top to make them raving fans, and earn even more referrals.
Price is a quality filter. Be so good that people gladly pay.
