Huh. That’s cool.

Looks like I was mentioned in Inc magazine three days ago without even knowing it was coming.

Damon Burton Inc magazine

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As my friend Dennis Yu said, “If you have a technique or tool that works, just explain how you did it– step by step. Decide if you’re more like a breathless, late night infomercial or a trusted friend.”

“Free” has, by far, been the most profitable form of marketing I’ve ever invested in. Give it away. All of it. Charge for implementation.

Put in the work to perfect your craft, establish trust by sharing your knowledge and you’ll be recognized (and rewarded) as THE expert in your industry.