All it took was a kiss.
K.I.S.S.
Keep it simple… stupid?
Maybe we as a group should come up with a new word to represent the last S, but KISS works wonders in design and marketing.
Attached are screenshots from one of my favorite before and after site rebuilds.
Two years ago I had the pleasure of working with Spoonful of Comfort on converting their site to be mobile-friendly and to improve conversions.
It didn’t take more to make that happen.
It took less.
Less options and simplified product pages.
Less clutter and increased white space.
And conversions were instantly up, including transactions up 534%.
