Damon Burton
Smart SEO & Internet Marketing Blog
Emaar SEO
Had the privilege of doing SEO for Emaar on some major projects a few years ago. Look in any direction in Dubai, literally, and you will see the most amazing buildings plastered with their logo. Not only the quantity of commercial properties, but the prestige. Dubai...
LLMS.txt is not real AI SEO
Guess I have to be the first AI SEO to say it... The llms.txt thing is dumb, and will never be adopted. I'm also willing to be the first to say I'm wrong. But here's why I highly doubt it. llms.txt is not formally adopted. By anyone. Period. Why would something so...
Entrepreneurship Brotherhood
One of the best things about entrepreneurship is the brotherhood of open arms anywhere you go. I've had countless people reach out and offer to meet up on my three week European trip with my wife and kids. One that made an hour drive while in Spain for a few days was...
No Email on Phone
Last time I had email on my phone was around 2005, just two years before I started my agency. One of my last employers kept blowing me up. It was long after work, on a weekend, and was at dinner with my wife, girlfriend back then. He would email me, and if I didn’t...
Au Petit Riche restaurant in Paris, France
Unexpected chain of events after signing a new SEO client right before departing for the Burton European tour. Told the client he was in good hands during travels. After he asked where we were going he offered to connect me with his friend Francois while in France....
Letting Someone Go
Not too often you let someone go and they thank you. But happens most of the time for me. Just let a decade+ long team member go, but it was the right thing... for them. I try to grow my team beyond my personal benefit. Of course I want to keep them forever, but only...
Proud of my Son
Proud of this kid. Not only did his team sweep the ⚽️ tournament, but they did it with good sportsmanship. 5-0 at the half with the first team. Coach told them to not score any more unless they kept passing it backwards with 4 touches to get in good back field play...
How to Stay Grounded with Success
Few weeks ago I was asked two questions that I thought they were such great questions and I keep thinking back on them. How I stay grounded while working with high-profile clients? What internal belief has shifted for me over the past decade? It starts with family....
High Net Worth SEO Clients
Want to attract high net worth clients? Stop chasing vanity keywords, or only things that get the highest search volume. When I do SEO for luxury markets, I look past basic queries... which are usually the high volume searches everyone else chases, and why they lose...
