Damon Burton
Smart SEO & Internet Marketing Blog
Secret to Client Retention?
Since 2018, I've invoiced this client every month, sometimes more than once… over 125 times totaling a ~$250,000+. And she's still as appreciative today as she was nearly seven years ago. The secret? Proactiveness and communication. Solve customer's questions before...
Lantern Wishes
Friends invited us to light floating lanterns with them last night. Wrote your goals on them, then send them off. My goals? Hottie’s always on the top of my list; constant action with her 😍 find a hobby outside of entrepreneurship buy another residential rental...
Business Cycles
Business seems to have a cycle to it. I wrote about it in 2018, and it's still applicable today... Every few years there is a “new chapter” in my career. And I feel like I’m in one now. I remember starting my SEO company 11 years ago. Super busy for a few years. Then...
2024 Recap
First quarter of 2024 was awesome. Then April 💩 on everything. Lost like $70k/mo in recurring revenue. What the highlight reel of social media doesn’t tell you is two things: Big losses The compounding interest on big losses When you lose $70k in revenue, there’s a...
The Hard Part of New Web Designs
At a cost of $70k, this was one of the biggest website redesigns my team's ever done. The build took a year, with the design being the easy part. The time consuming part (and what non-SEO designers miss) was mapping, migrating, protecting, and amplifying their...
New Year 1999 into 2000
25 years ago I saw a guy get shot and killed by the police while stopping to eat at this Denny's. Was after the countdown, so there were a ton of other people looking to get in. The restaurant had a line long enough that we were waiting outside. Police pulled a car...
Best SEO Copywriting Ranking Strategies
Readers want well-written, authentic content that holds their attention and answers their questions. When they get this kind of content from you: Google may rank you higher. When you rank higher, visitors trust you more. When visitors trust you more, they are more...
Welcoming Makes & Models to SEO National
Ferrari, Lamborghini, Porsche, Audi... Newest SEO clients sells and services all the fun cars. As an owner of an Audi R8, excited to welcome Makes & Models to the SEO National family, and support their passion for supercars.
Gimmicks < Credibility = Sales
Be careful with constant discounts and promos in your posts. Attracts tire kickers, and decreases perceived value of your service to legitimate leads. I’ve done SEO for some of the biggest names out there, billion dollar companies, professional sports teams. Yet, you...
