Best SEO Blog Writing Strategy

Want to rank at the top of Google? My team studied 205 search queries and reviewed the top 8 rankings sites, analyzing 1,640 pieces of content.

Here are the 6 things that stood out as common characteristics of the top ranking results best SEO blog writing strategies.

1. Content Length
   1. Shoot for 1,700 – 2,300 words (long enough to be thorough but not bloated).
2. Sentence Style
   1. Keep sentences short: about 9–12 words on average.
   2. Use more sentences (don’t cram multiple ideas into one).
3. Readability
   Increase readability by running your drafts through tools like:
   1. Gunning Fog Score
   2. Automated Readability Index (ARI)
   3. Aim for clear, easy reading (high school level or lower).
4. Vocabulary
   1. Use familiar words, even if they’re long (e.g., “information” is fine).
   2. Avoid unnecessary jargon unless your audience is niche/technical.
5. Structure
   1. Break content into sections with headers.
   2. Use lists, bullets, and spacing to make it scannable.
   3. Cover the topic from multiple angles so it feels comprehensive.
6. Flow & Engagement
   1. Start with a hook (problem, story, or bold statement).
   2. Sprinkle in examples, metaphors, or comparisons for clarity.
   3. End with a clear takeaway or next step.