As search engines and the internet change, SEO also continues to progress alongside them. However, many businesses continue to ignore changing SEO tactics to their detriment. Eventually, those businesses will see the effects of their choice as their rankings take a dive.
Here are some of the outdated tactics that may be holding back your business from SEO success:
Writing fake reviews — A lot of consumers conduct research before deciding to purchase a product. This practice has prompted business owners to write fake reviews in order to entice customers to their websites. While some consumers may be fooled, there will be ones that aren’t. You could also face legal repercussions for falsifying review.
Businesses are built on the trust they have with their customers, so if word gets out that your company is bolstering itself with fake reviews, it could ruin your business. Instead of posting false reviews, focus on creating positive relationships with customers and social media influencers, so the good reviews come naturally.
Remember, transparency builds credibility. And credibility builds businesses that last.
Duplicating content — It used to be common practice in SEO to create a blog template, then change a few words and repost the slightly altered material. But that tactic dies when Google’s Panda algorithm rolled out.
While you may be able to fool people, you can’t fool Google’s algorithms. These algorithms are designed to identify content that has been reposted over and over again. It’s now essential to come up with original content.
Stuffing content with keywords — While using keywords in SEO is still relevant, search engines are better at looking at the quality of content, not just how many keywords are in a post. Instead of stuffing your posts like a Thanksgiving turkey, use keywords only when it makes sense and focus on creating high-quality and original content.
Creating bad backlinks — Quantity doesn’t always mean quality when it comes to backlinks. Building backlinks through having relationships with other businesses is essential to SEO marketing, but you need to make sure that you are acquiring links from sites with good reputations. If you associate yourself with websites that are riddled with low-quality backlinks and are poorly regarded, your site could become tainted by association.
While it’s easy to go with what you know when it comes to search engine optimization, it’s important to keep up with the ever-changing changing trends. Business owners should make sure that they are practicing the latest SEO best practices. If you do SEO the right way, your company will be rewarded with an excellent online reputation and high rankings.