❌ Always be closing
✅ Always be investing
I’ve made more by not selling, and just helping and investing into others success.
This builds trust. Trust invites referrals.
There is no amount of effort of any kind I could have ran ads, optimized pages, or retargeted to land Tony Robbins or half of my clients. Well, literally, all my clients. Because I have never ran ads for my agency.
Results attract private invites to closed doors with major players.
You can try to close every small fry you want if your game is just numbers of turn and burn attrition. But big players aren’t watching ads and waiting to be sold.
Or, you can build a reputation that others do the selling for you, because you didn’t sell them. You helped.
