Valentine’s Day is not just for florists, jewelers, and chocolatiers. Every business can take advantage of this $18.9 billion romance-centered holiday by offering marketing campaigns and unique promotions that appeal to their audience.


How Businesses Can Take Advantage of Valentine's Day

(pixabay / Skitterphoto)


Here are just a few ideas for harnessing the power of Valentine’s Day to help your business.

Launch an email campaign

Regardless of the type of business you have, you can use Valentine’s Day themes to boost your sales. You can promote your product as a unique Valentine’s Day gift for people who like to stand apart from the crowd. You can also push your products to those who want to treat themselves on Valentine’s Day. One of the best ways to get the word out about your holiday deals is through email marketing efforts.  You can send your email out a few weeks before the holiday to remind people to start thinking of gift ideas.

Send texts

In today’s connected world, people are rarely more than a few feet away from their phones at any given time. You can take capitalize on people’s attachment to their phones by sending texts about your discounts. Whatever products you offer, you can give them a romantic slant with a little creativity.

Use social media

Social media provides a great platform for creating buzz about your company.  Engage the community by asking people to share their love stories. Offer a fun and exciting gift for the most romantic story. You can also use social media to share Valentine’s Day gift ideas.

Give love through charity

Think outside of the box and show your company’s love for the community by partnering with a local charity.  Ask your customers to support your service efforts. People are often more likely to patronize businesses that are committed to something larger than their own bottom line.

Don’t let Valentine’s Day pass you by.  Seize the holiday to connect with your customers and drive up sales.