My biggest payroll is copywriters. Ironic in the age of AI, right?
It’s because “more” isn’t the answer for better marketing.
❌ more ads
❌ more copywriting
❌ more landing pages
❌ more, more, more.
“Better” is the answer.
I see people carried away with what AI can do. They don’t even stop to think “just because I can (write more just to write more), should I?”
Maybe AI content will outperform better than manual at some point.
“You just need to prompt better.” 🙄
I see it here and there on social where the masses are numb to it and go along for the ride. But it’s why 99% of the people I see post content that’s clearly AI generated get crickets for responses.
They’re just too afraid to pause, and be authentic. Because “everyone else is doing it.”
It’s worse on blogs and SEO. You read a sentence or two in and it feels fake.
- Connection > Quantity
- Stories > Selling = Selling
It’s why my team’s 4 – 10 blogs/month for clients crush their competitors vomiting 40 – 100.
And others in the industry tend to agree, like below from NP Digital.
