Recently I had a good friend ask if I could help him set up an online store for his family business, selling floral supplies.  His dad had been running it the good ‘ol fashion way.  With their success as is, they wanted to duplicate it online as well.  I had them purchase a couple domains, one of them being discountfloralsupplies.com.  This is the domain that would actually be hosted, because it had the best opportunity for SEO.

I had been experimenting with how influential certain elements of a website are for SEO.  What single optimization items return the greatest SEO “bump” if you were to do only one thing.  At this point it was a good opportunity to test title tags with a brand new site.

I decided to set them up using Joomla for their CMS (Content Management System) to run the site. After a quick install I set up some test items for them so they could understand how the site works so they could begin building it and adding content.  After I turned the site over to them I made one change.  That’s it… just one SEO change.  I updated the title tag to read “Discount Floral Supplies”.  I left everything else.  I left the default “Home - ” prefix in the title tag, I left the default meta description, keywords, etc.  The only other benefit they had was the domain I suggested they buy was great too.

The combination of those two was amazing.  Amazing and fast.  I had them buy the domain on May 28th, 2008.  I was lucky enough to have great propagation time and the domain was visible that day.  So, I set it up that day.

Just four days later they were on page one of Google out of 1 million+ results for the term “discount floral supplies”.

The lesson to be taken is that title tags are very important.  Personally, I would consider them one of the most important elements of SEO.  Now, with the combination of that and a matching domain.  You can hit a homerun for whatever your domain may be.

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