In any business, customer service and support is essential. We all know that a business will not succeed if there is a lack of loyalty or trust from customers. When it comes to customers, do not look at them as a one-time acquisition. They should continually be looked at as requiring recurring “acquisition” to retain them. You need to give your clients continuous support to ensure their success to ensure your success.
Statistics show that it is six times more expensive to convert a new client than to keep an old one. It is important to make the effort to keep your customers because your loyal customers will be the bread and butter of your business. Good customer service not only retains customers, but it grows them, too. If you provide good quality of service, there is a bigger chance that your clients will refer you to their friends. Through word of mouth, you can earn a lot of new customers.
Give your customers various channels to communicate with you and encourage them to do so. There is no right communication method for customers. Some customers like to call, others prefer Facebook, while others prefer email. Offer a variety of opportunities for customers to communicate with you. This will improve your feedback and decrease your customer turnover.