Yes, it’s safe to click on.  Well, kind of.  Click at your discretion.  The great thing about this ad is that Diesel considered their consumer base.  This kind of ad worked perfect.  A few short weeks after it’s posting it already had over 5 million views.  That doesn’t count any other sites they posted it on either.

If your audience would laugh at the risque, then why not try.  The old saying is true, “sex sales!”  However, if your consumer base is not like Diesel’s and couldn’t laugh, then obviously this kind of viral marketing ad would not work.  Could you imagine seeing a Martha Stewart ad like this?  She might pick up a new customer here and there, but her big chunk of cash, her loyal customers, would be appauled.

Again, don’t be afraid to be different.