I had been experimenting with how influential certain elements of a website are for SEO.  What single optimization items return the greatest SEO “bump” if you were to do only one thing.  At this point it was a good opportunity to test title tags with a brand new site.

I decided to set them up using Joomla for their CMS (Content Management System) to run the site. After a quick install I set up some test items for them so they could understand how the site works so they could begin building it and adding content.  After I turned the site over to them I made one change.  That’s it… just one SEO change.  I updated the title tag to read “Discount Floral Supplies”.  I left everything else.  I left the default “Home – ” prefix in the title tag, I left the default meta description, keywords, etc.  The only other benefit they had was the domain I suggested they buy was great too.

The combination of those two was amazing.  Amazing and fast.  I had them buy the domain on May 28th, 2008.  I was lucky enough to have great propagation time and the domain was visible that day.  So, I set it up that day.

Just four days later they were on page one of Google out of 1 million+ results for the term “discount floral supplies”.

The lesson to be taken is that title tags are very important.  Personally, I would consider them one of the most important elements of SEO.  Now, with the combination of that and a matching domain.  You can hit a homerun for whatever your domain may be.